A desire to reconnect in a world of uncertainty
“Being surrounded by nature - inspired colours will feel more restful and calming to a consumer navigating a challenging world”
WGSN
Earth tones carry connotations of so many wonderful things. Holidays, natural materials ,foods, animals. Which is a possible reason for its transeasonal character. Colours such as sand, beige, taupe, terracotta, and olive green all give a sense of far away lands with deserts and rainforests, natural dyes and spicy foods. Yet at the same time can set an autumnal and cosy mood. Changing leaves, knitted throws, crackling fires and seasonal vegetables.
With earth tones having a strong connection to authenticity and all aspects of nature, it is likely to be a widespread trend, across multiple platforms and at a global scale. As we all seek a re-connection to the roots of our own existence.
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